This all started when I was expecting my first child, Madison. Like many newly pregnant couples, our first concern was what I needed to stop using due to being unsafe during pregnancy. I began with toiletries. I knew we needed to replace them, but the only options we found were high in chemicals, and I wasn't sure I wanted to risk using them. We also knew that we didn't want Madison to go through the same struggle of finding safe and effective skin care products as she grew older, and we wanted her to grow up with amazing products.
As a result, we decided to make our own.